Right now the 12 Pack Colgate Double Action Toothbrush Set is priced for $9.99 (Reg. Price $14.99) on itechdeals.com. Use the coupon code: CLGT55 to get an additional $4.49 off making it $5.50 + free shipping to your home! That is $.46 per toothbrush! You can go here for this deal!